Main Tasks of an Event Planner
Event planning can be one of the most unpredictable jobs in the world. Your average workday may not always be the same, but that's what keeps it interesting. Here are some tasks that all event planners must complete in order to maintain a successful business.
The best way to reduce your risk of error is to do your homework. If you're new to the industry, it is essential that you educate yourself with every aspect of the business; catering, venues, suppliers–they all matter. Another benefit of research is that you maintain a client-to-planner relationship, rather than a teacher-to-student relationship. While you do want your clients' input and ideas, it is your job to know how to execute their vision. Lack of knowledge is evident, and your clients came to you for a reason. Show them why they chose you.
Allow your creativity to shine when designing your event. This is the most important phase in the event planning process, being that it sets the foundation for you to sculpt on. This is the time to brainstorm ideas, converse with your employees, and get an overall feel for your thoughts.
After you've met with your client and brainstormed some ideas, it's time for the proposal. Similar to a marriage proposal, it sets the tone for the future of this event. With the proposal, however, comes a price. In order to provide your client with visual aids of their event, such as sketches or samples from vendors, you must charge them a minimum consultation fee of $200. The price of a proposal varies due to a clients' demands or the size of the event. A proposal gives clients a "sneak peek" of their event, and allows them to make any last-minute changes or tweaks.
This task is all on you, my friend. After all of the final details have been settled with your client, it's now time for you to do some legwork. It's time to start renting venues, booking caterers, setting up entertainment, lighting, photographers, the list goes on. Before you start this tiresome process, familiarize yourself with an emergency contact person that is either your client, or someone on their behalf. This is a precautionary measure incase anything isn't as desired and you needed to make some major decisions.
Lastly comes execution, which is what you've been working like a dog for this entire time. Execution is the actual event and then some. Your goal is to oversee every aspect of the event, and make sure your client is extremely satisfied. What happens after the event may be more important than the event itself. You want to hear their reactions after all is set and done. This could either benefit or hinder your business tremendously, so don't think you're through just yet. Their feedback will become a significant asset to your business.
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